Grand opening of the Big Gay Ice Cream Truck in New York City
The unstoppable juggernaut of social media behind the grand opening of the Big Gay Ice Cream Truck’s brick and mortar store was something to behold. It seemed like everyone on Twitter (that I follow at least) was multi-tweeting about this event. You would think we were about to land the first person on mars. Instead, a very popular ice cream truck did land on the Lower East Side (right next to a store that sells Blue Bell Ice Cream). (more…)