Speckled Strawberry mini-doughnut from the doughnuttery
First there were cupcakes, then macarons. Of course both of these “fads” ended up not being fads at all but new food categories in New York with legitimate staying power. During this time, the Doughnut Plant opened a new location in the heart of Chelsea and took top honors by attendees of the 2011 New York Food and Wine Sweet event, beating out a half-dozen cupcakes and a host of NYC’s top pastry chefs. All this just confirms what we many entrepreneurs already know–New York is a city in love with food like no other. And there is always room for the next great idea. Enter Doughnuttery. (more…)