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Archive for the 'William Greenberg' Category

William Greenberg Desserts UES still as popular as ever

Posted by Niko on September 26th, 2012

Hamentashen - still very popular even though they are out of season

I visited William Greenberg Desserts last week and I have to report that this bakery, open since 1942, is still as popular as ever.  It’s one of the few places I have visited that really feels like an old fashioned neighborhood bakery.   In the short time I was there, the super-friendly staff greeted a number of moms and their small children by name.  There were also older, neighborhood  regulars too.  I got the feeling some had been coming here for their favorite comfort baked good for many years.  It was a huge contrast to the feeling I get from in the bigger chains like Crumbs.  That experience is more like fast food–a bit cold.  Like nearby Martines Chocolates–William Greenberg gave off a very warm vibe and reminded me of the New York City I grew up in. (more…)