Hamentashen - still very popular even though they are out of season
I visited William Greenberg Desserts last week and I have to report that this bakery, open since 1942, is still as popular as ever. It’s one of the few places I have visited that really feels like an old fashioned neighborhood bakery. In the short time I was there, the super-friendly staff greeted a number of moms and their small children by name. There were also older, neighborhood regulars too. I got the feeling some had been coming here for their favorite comfort baked good for many years. It was a huge contrast to the feeling I get from in the bigger chains like Crumbs. That experience is more like fast food–a bit cold. Like nearby Martines Chocolates–William Greenberg gave off a very warm vibe and reminded me of the New York City I grew up in. (more…)